Studies the effects of evidence in persuasive communication and suggests that the nature of the communication topic may be significantly related to evidence effectiveness and the attitude change process. (MH)

Studies the ways in which information disclosed early in a relationship is used to form predictions about probable attitudes of the other person, and subsequent communication behavior as the relationship progresses. (MH)

The findings demonstrate: (1) an evaluative or attitude factor underlies the Semantic Differential scales used when a person rates both his own orientation toward an issue and the perceived orientation of another; and (2) that factor scores accurately discriminate between persons holding and perceiving favorable and unfavorable attitudes.…