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Audience Analysis2
Audiences2
Communication Research2
Mass Media2
Models2
Discourse Analysis1
Epistemology1
Interdisciplinary Approach1
Postmodernism1
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Critical Studies in Mass…2
Author
Allor, Martin2
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Reports - Evaluative2
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Theoretical Engagements (Reply to the Critics).
Peer reviewed Peer reviewed
Allor, Martin – Critical Studies in Mass Communication, 1988
Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)
Descriptors: Audience Analysis, Audiences, Communication Research, Interdisciplinary Approach
Relocating the Site of the Audience.
Peer reviewed Peer reviewed
Allor, Martin – Critical Studies in Mass Communication, 1988
Analyzes the status of the audience as a theoretical construct. Argues against the usefulness of a unified conception of audience effects. Develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. (MS)
Descriptors: Audience Analysis, Audiences, Communication Research, Discourse Analysis