Descriptor
| Audience Analysis | 2 |
| Programing (Broadcast) | 2 |
| Television Research | 2 |
| Audience Awareness | 1 |
| Cable Television | 1 |
| Information Sources | 1 |
| Mass Media Use | 1 |
| Models | 1 |
| National Norms | 1 |
| Program Budgeting | 1 |
| Program Costs | 1 |
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Source
| Journal of Communication | 1 |
Author
| Atkin, David | 2 |
| LaRose, Robert | 1 |
| Litman, Barry | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
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Peer reviewedAtkin, David; Litman, Barry – Journal of Communication, 1986
Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…
Descriptors: Audience Analysis, Models, National Norms, Program Budgeting
Download full textAtkin, David; LaRose, Robert – 1988
Utilizing a regionally diversified sample of cable viewers to investigate viewer patronage of community channels--defined to include public, educational, and government (PEG) access as well as community (or leased) access channels, a study examined a quarterly national survey of homes serviced by cable in the United States. Each quarter, 1,000…
Descriptors: Audience Analysis, Audience Awareness, Cable Television, Information Sources
