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Blyler, Nancy Roundy – Bulletin of the Association for Business Communication, 1993
Offers a sample scenario to illustrate ways business communicators' purposes can conflict. Describes various types of purposes in detail, suggesting how teachers might integrate discussion of these types into their coverage of standard assignments. Provides a heuristic that teachers can employ in business communication classes to encourage…
Descriptors: Audience Analysis, Business Communication, Higher Education, Interpersonal Communication
Peer reviewed Peer reviewed
Blyler, Nancy Roundy – Journal of Technical Writing and Communication, 1990
Applies rhetorical theory to newsletters produced by two political-activist organizations. Illustrates applications of schema theory, social construction, and theories about audience to newsletters with sample passages. (KEH)
Descriptors: Audience Analysis, Case Studies, Communication Research, Newsletters