Throughout the chapters in this issue, the authors have cited various definitions for learning transfer. For educators, in its simplest form, transfer of learning occurs when students put to practical use the knowledge and skills they gained in the classroom (near transfer). Chapter 1 defines near transfer and then goes into detail on the levels…

Extension professionals often assess community needs to determine programs and target audiences. Data can be collected through surveys, focus group and individual interviews, meta-analysis, systematic observation, and other methods. Knowledge gaps are identified, and programs are designed to resolve the deficiencies. However, do Extension…

How best to teach and compose negative messages is a topic that continues to challenge and spark debate among business communication educators and researchers. Even where business communications textbooks emphasize the importance of context and audience analysis to determine whether to adopt a direct or indirect arrangement when expressing bad…

In a randomized experiment using moment-to-moment audience analysis methods, we compared women's emotional responses with a narrative versus informational breast cancer video. Both videos communicated three key messages about breast cancer: (i) understand your breast cancer risk, (ii) talk openly about breast cancer and (iii) get regular…

This paper identifies four viewpoints about a TV program by making use of Q-method. Based on a factor analysis, 35 participants of this study are classified into four groups that each one creates a viewpoint towards the TV program. Each viewpoint is interpreted carefully by using 48 statements representing possible opinions about the TV program.…

This study investigated the practices, challenges, and needs of Chesapeake Bay watershed outreach professionals, as related to behavior change strategies and best outreach practices. Data were collected through a questionnaire e-mailed to applicants to the Chesapeake Bay Trust's environmental outreach grant program (n = 108, r = 56%). Almost all…

Language operates according to rules. Rules mean prediction. The application of these language rules to persuasive campaigns through linguistic technology can result in major gains in advertising, political and marketing outcomes. For qualitative researchers in communications, marketing and messaging, one area of persuasive language technology can…

The author discusses the shift from criticism-as-explanation to criticism-as-performance that has taken place in literary criticism over the past five decades, and the resultant surge in published offerings to what has become a diminishing audience. The question of supersaturation applies to the institutions that demand and reward humanities…

This article explores how the English language contributes to cross-boundary communication failure and establishes that there is an "English language problem" that has not been adequately addressed in preparing United States native English-speaking students for international technical communication tasks. For example, U.S. technical communication…

In this article, the author explores the pedagogical value of cinema's capacity to offer a "decentered" mode of perspective for the audience. The author illustrates a film's ability to present a different perspective with reference to Sean Penn's "The Pledge" (2001) and Ivan Sen's "Beneath Clouds" (2002), which show how cinema allows viewers to…

The Utah Master Naturalist Program trains citizens who provide education, outreach, and service to promote citizen stewardship of natural resources within their communities. In 2007-2008, the Watersheds module of the program was evaluated for program success, and participant knowledge was assessed. Assessment and evaluation results indicated that…

Conference contexts are settings where participants often encounter new, unfamiliar information and perspectives. Conference organizers can benefit from understanding how adult learners interact with new ideas and concepts. This study is based on research conducted within a conference focused on the Scholarship of Teaching and Learning. Data…

The prevailing tendency in applied drama and theatre research and practice in African contexts has been for both critics and practitioners to apply the Freirian educational paradigm of "codification" and "decodification" in the interpretation of their work. Guarav Desai asserts that most of the theoretical premises of applied…

This article presents the findings from the 2009 "Education Next" and Harvard's Program on Education Policy and Governance (PEPG) survey which asks if information changes minds about school reform. The authors fielded the survey in March of 2009, when newly elected president Barack Obama enjoyed public approval ratings above 60 percent.…

Through television, many different images of ethnic, cultural, and ability groups are presented. Different people perceive these images in different ways. These perceptions affect how people value themselves and judge and interact with others. This article first summaries research on TV images and people's meaning and reaction to them. Second, it…