Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United…

Courses: This class activity is suited for the basic course on public speaking (to discuss issues related to identity, privilege, and audience analysis), interpersonal communication, intercultural communication, and communication pedagogy. Objectives: By completing this 30- to 45-minute activity, students should be able to: (1) define privilege;…

Speakers in conversation often tailor referring expressions in ways that reflect beliefs about the knowledge and perspectives of specific addressees. In this study we examined whether such audience design can influence speakers' conceptualizations of referents beyond the conversation. In a Wizard-of-Oz paradigm, participants identified novel…

Courses: Science communication courses across course levels. Objective: This activity aims to introduce students to critical thinking concepts and strategies that have applicability and transferability throughout students' academic and professional careers while deepening their understanding of identifying, discussing, and analyzing scientific…

Prior to beginning a basic communication course, students enter with learning expectations and motivations to transfer knowledge outside the classroom. The present study examined 373 qualitative pre- and post-test responses from students enrolled in a basic communication course to assess their self-defined learning and speaking preparation…

I am a lecturer with professional marketing experience, and this study was motivated by my dismay at university about what I have perceived as oversights in colleagues' typical use of mass email (emailing a single message to a large group of subscribers) for content delivery, in comparison to the communication strategies of major industries (for…

The use of guest speakers as a pedagogical technique across disciplines at the college level is hardly novel. However, empirical assessment of journalism and mass communication students' perceptions of this practice has not previously been conducted. To fill this gap, this article presents results from an online survey specifically administered to…

Introductory communication courses are an invaluable resource for improving students' abilities to speak confidently, passionately, and persuasively, while also inspiring them to become more engaged citizens. However, digital media present new opportunities and challenges for designing courses that are relevant to students' personal and…

For museums interested in making audience research and evaluation an integral part of their operations, looking to local universities--and the expertise their faculty and students bring--can be a natural starting point. These partnerships can be mutually beneficial, giving students valuable real world experience while providing museums with…

This chapter provides a brief history of the Scholarship of Teaching and Learning (SoTL), delineates the main audience for this volume, and presents a framework of the volume with a preview of each chapter.

Using Critical Communication Pedagogy, this semester-long service-learning approach to public speaking requires students to apply public speaking concepts to a speech they develop and deliver to a specific community audience, to examine their own biases, and to explore and evaluate various strategies for adapting to their audience.

Purpose: The purpose of this paper is to present a comparison of two ways of developing and delivering massive open online courses (MOOCs). One was developed by The Open University in collaboration with FutureLearn; the other was developed independently by a small team at the Northampton University. Design/methodology/approach: The different…

The role of educational developers has transitioned from the periphery to the centre of the higher education landscape as these practitioners are working to build capacity in teaching and learning. Yet, little is understood about educational developers themselves, and in particular, how learning theories inform their practice. In a qualitative…

Journalism programs working to stay current with industry practice often struggle to do so without forgoing traditional journalism skills and attributes. This longitudinal study involves content analysis of more than 1,800 jobs posted in either 2010 or 2015 by companies listed among the top 10 newspaper and broadcast journalism companies in the…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…