This paper presents an approach for preparing children to experience a theatrical performance, "theatre semiotics preparation." This programme introduces children to the specific elements of the theatrical performance (music, props, costumes, etc.). In the study we compare the efficacy of this new programme with that of traditional…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…