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The Media Management and Economics Division of the proceedings contains the following 8 papers: "Anatomy of a Death Spiral: Newspapers and Their Credibility" (Philip Meyer and Yuan Zhang); "A Case-Study Analysis of Divestiture Determinants & Strategies of Major Media Firms, 1996-2000" (Daphne Eilein Landers); "Managing…
Descriptors: Audience Analysis, Credibility, Film Industry, Higher Education
