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Download full textRolfe, Vivien – Open Praxis, 2016
For those receiving funding from the UK HEFCE-funded Open Educational Resource Programme (2009-2012), the sustainability of project outputs was one of a number of essential goals. Our approach for the hosting and distribution of health and life science open educational resources (OER) was based on the utilisation of the WordPress.org blogging…
Descriptors: Foreign Countries, Resource Units, Computer Uses in Education, Shared Resources and Services
Peer reviewedStout, Daniel A.; And Others – New Jersey Journal of Communication, 1994
Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…
Descriptors: Advertising, Audience Analysis, Consumer Economics, Content Analysis
Rivenburgh, Nancy K. – 1988
What is currently happening in China is similar to what happened in the United States in the 1950s and the Soviet Union in the 1970s--television is quickly becoming a mainstay of popular entertainment and news. The Chinese government has made substantial efforts to provide television service to all regions of the country, with importance attached…
Descriptors: Audience Analysis, Foreign Countries, Mass Media Role, Popular Culture
