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Download full textScollon, Ron – 1996
A study analyzed the discourse in a variety of Hong Kong newspapers to assess how an individual takes on the role of reader in relation to the rather complex public discourse of a daily newspaper, particularly in a multicultural, politically charged context. Four categories of newspaper (Hong Kong English, Hong Kong Chinese, non-Hong Kong Chinese,…
Descriptors: Audience Analysis, Cultural Context, Cultural Pluralism, Discourse Analysis
Peer reviewed
Direct linkLumley, Tom; O'Sullivan, Barry – Language Testing, 2005
Performance in tests of spoken language can be influenced by a wide range of features of both task and participants. This article hypothesizes that there may be effects on performance attributable to an interaction of variables such as the task topic, the gender of the person presenting the topic and the gender of the candidate. In contrast to…
Descriptors: Foreign Countries, Speech Communication, Audience Analysis, Oral Language
Association for Education in Journalism and Mass Communication. – 2001
The Entertainment Studies section of the proceedings contains the following 6 selected papers: "Mass Media Use and Teen Sexuality: Findings from the National Longitudinal Study of Adolescent Health" (Myra Gregory Knight); "Focus Group Analysis: Can It Help Explain Present Audience Discontent with Broadcast Network Television?"…
Descriptors: Adolescents, Audience Analysis, Broadcast Television, Diversity (Institutional)
