Uses a quasi-experimental design to test the effects of exposure to the miniseries "Amerika" on attitudes about communism and United States/Soviet relations. Finds that viewers of the miniseries believe that Americans should guard against a very real communist threat by supporting a strong military defense, including the development of…

Suggests that conflicts in early Soviet literature over reader's identity and function presages many issues in critical understanding of audiences, especially as reflected in the antithetical Frankfurt and Birmingham School positions. Argues that how the mass reader was invoked, defined, and appropriated for institutional needs in the Soviet…

A study examined attitude change for viewers of "Amerika," an ABC television miniseries about the takeover of the United States by Soviet forces. Subjects, 267 undergraduates in communication courses at Memphis State University, completed a pretest a week prior to the airing of "Amerika" and a posttest a week after. The…

A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. The titles of the papers and their authors are as follows: (1) "Mass Media in the Soviet Youth's Way of Life," by V. A. Mansurov; (2)…