Tests relationships between trust in television news and newspaper coverage and each of four attitude components: direction, intensity, closure, and involvement. Finds significant relationships for all four components. Notes that existing hypotheses relating credibility to attitude have not anticipated that credibility might be related to more…

Examines cable television viewer selectivity and involvement. Concludes through study of 342 cable subscribers who owned remote control devices that "zapping" (changing television channels during commercials) is an indication of ritualistic television viewing. Suggests that more salient motives are linked to the preexposure activities of…

Uses expectancy-value theory to untangle student perceptions of soap opera viewing. Indicates (1) that anticipated entertainment and social interaction are powerful expectations, whose effects are mediated by affective and cognitive factors; and (2) that self-concept also plays a major role in determining exposure levels. (SR)

Analyzes the appeal of horror films. Develops a model that finds that important factors in the horror film's appeal are the audience's desire to experience the satisfying resolutions and to see the destruction usually found in these films and the sensation-seeking personality traits of audience members for these films. (NKA)

Hypothesizes that instrumental media motivation, selectivity, attention, and involvement are positive predictors of satisfaction, parasocial interaction, and cultivation effects from watching daytime television serials; avoidance, distraction, and skepticism were seen as negative predictors. Finds support for these expectations through three path…

Analyzes the music preference structure of college students based on responses to a variety of music use and preference measures. Finds that the underlying structure of music preference is multivariate and that there are crucial differences between males and females in terms of their "mapping" of music types. (MS)

Evaluates the reliability, concurrent validity, and comparative predictive validity of political sophistication in comparison to those of exposure, attention, and civics knowledge. Suggests that political sophisticates do not simply consume more news but process it differently than their less-sophisticated counterparts. (SR)

Explores research done in Latin America concerning audiences of telenovelas. Examines critically the methods employed and the kinds of knowledge generated. Finds that most of the 26 studies examined are severely flawed from a methodological perspective. Suggests that much research still needs to be done. (SR)