YouTube is the favourite entertainment platform for teens and pre-teens. It is configured as a space for interaction and collaboration that coordinates collective creativity as a generator of meaning. Because of this, nowadays the platform constitutes an enabling environment for subjectivation. Women and men participate by sharing or consuming…

The use of guest speakers as a pedagogical technique across disciplines at the college level is hardly novel. However, empirical assessment of journalism and mass communication students' perceptions of this practice has not previously been conducted. To fill this gap, this article presents results from an online survey specifically administered to…

Education journalists have the critically important task of informing the public about education at the local, state, and national levels. Little is known however about this sector of the news media. What does this workforce look like? Do education journalists believe their work matters? Are they satisfied in their jobs? What challenges does the…

The emergence of the Internet, social media, and digital technologies in the twenty-first century accelerated an evolution in journalism and communication that fit under the broad term of convergence. That evolution changed the relationship between news producers and consumers. It broke down the geographical boundaries in defining our communities,…

Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

At a time when the evolutionary pace of new media resembles the real-time mutation of certain microorganisms, the age-old question of how best to connect with constituents can seem impossibly complex--even for an elite institution plugged into the motherboard of Silicon Valley. Identifying the most effective vehicle for reaching a particular…

Contends that Martin Allor ("Relocating the Site of the Audience," same issue) ignores, misunderstands, or misrepresents the "dominant" social science tradition in audience studies. Focuses on the contributions of critical approaches to the study of media audiences. (MS)

Responds to Martin Allor's "Relocating the Site of the Audience" (same issue). Suggests that the audience precedes the text. (MS)

Points out that Martin Allor ("Relocating the Site of the Audience," same issue) sets aside three relevant interdisciplinary matters: (1) the historical development of certain of the areas of theoretical work examined; (2) the choice of theoretical terms; and (3) the ongoing discursive/nondiscursive debate with respect to the material…

Replies to Martin Allor's article, "Relocating the Site of the Audience" (same issue). Discerns in it a struggle between textualism and realism. (MS)

Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)

Reformulates the audience autonomy debate in epistemological terms. Outlines a model of the audience member as a lay theorist who develops a hierarchically structured theory system that is based on and tested against everyday experience, including experience supplied by the mass media. (PRA)

This paper explores three audience models which have traditionally animated American communications policy: the Effects Model, in which the audience is victim; the Marketplace Model, in which the audience is consumer; and the Commodity Model, in which the audience is a coin of exchange. In separate sections, the models are defined, their varying…

A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…

Analyzes the status of the audience as a theoretical construct. Argues against the usefulness of a unified conception of audience effects. Develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. (MS)