There are many instructional design theories to assist librarians in creating effective instructional modules for student learning. ADDIE is a generic instructional design model that has been in existence for more than 30 years and is known for its flexibility in application (Molenda, 2003). Using instructional design theories such as ADDIE helps…

This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

In this paper a STEM Education Outreach (STEM-EO) Model for promoting strategic university outreach programming at Penn State University to the benefit of university, school district and community stakeholders is described. The model considers STEM-EO as a complex system involving overarching learning goals addressed within four outreach domains…

To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of…

How best to teach and compose negative messages is a topic that continues to challenge and spark debate among business communication educators and researchers. Even where business communications textbooks emphasize the importance of context and audience analysis to determine whether to adopt a direct or indirect arrangement when expressing bad…

A significant problem for practitioners of technical communication is to gain the skills to compete in a global, multicultural work environment. Instructors of technical communication can provide future practitioners with the tools to compete and excel in this global environment by introducing heuristics of cultural dimensions into the…

This study investigated what kind of supportive information can be effective in improving the situation where there were severe motivational challenges. Motivational and volitional email messages (MVEM) were constructed based on an integrated model of four theories and methods, which are Keller's ARCS model, Kuhl's action control theory,…

Points out that formalization of cognitive grammar is difficult to achieve within the present formulation of the grammar. Introduces a modification that will allow modeling the process of similarity. Suggests using analogical modeling. Indicates some consequences of the proposition for the practice of communication. (PA)

Tests a complex model of how audience members assess source credibility. Hypothesizes that (1) message quality has direct effects and mediates partially the effects of initial credibility assessments on subsequent source credibility assessments and on belief change; and (2) subsequent credibility assessments mediate effects of initial credibility…

Claims that the narrative paradigm recently proposed as a model for rhetorical criticism is problematic because of internal contradictions and inconsistencies. Argues that independent sources are lacking for judging the adequacy of a critic's claims about a text. (JD)

Discusses a didactic model for translation based on textual linguistics that incorporates a model second external reader in the translation process. Although translation is necessarily sentence oriented, this method considers the entire text that must eventually satisfy a pragmatic external purpose. (51 references) (CFM)

With $1M, faculty support, and their reputation at risk, Eastern Kentucky University (EKU) sought a distance learning partner to assess the MS in Loss Prevention & Safety opportunity, and then market the program to qualified students ready to learn. This compelling case study demonstrates how marketplace demand and competitive advantage can…

Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)

States that recently a new operational perspective on language has emerged, and as a result, a specific, analogical solution within such an approach is being developed. Describes that position briefly and sketches how such a perspective can lead to a theoretical justification of selected elements of established technical writing practice. (PA)

Identifies different types of statements that make up the structure of a lecture, including concepts, definitions, formulas, theories, models, and predictive statements. The selection of statements and their relationship to pedagogical processes is described, and the importance of knowledge of the abilities of the intended audience is discussed.…