The steps which should be followed in planning, preparing, and giving a presentation are: (1) start planning immediately; (2) establish realistic objectives emphasizing desired results; (3) analyze the audience and the context of the presentation; (4) prepare a preliminary plan to help in selecting and organizing material including topic,…

Argues that by closely examining, editing, and rewriting actual autobiographical texts, students can learn how their own writer-oriented materials can be transformed into reader-oriented materials. (RAE)

Examines some of the theoretical implications for public relations campaign planning. Finds evidence that audience complexity affects the outcome of a campaign and suggests it should be one of the factors taken into consideration when laying out initial strategy. (MS)

Claims that the narrative paradigm recently proposed as a model for rhetorical criticism is problematic because of internal contradictions and inconsistencies. Argues that independent sources are lacking for judging the adequacy of a critic's claims about a text. (JD)

Presents a procedural model for use as a prewriting strategy to help students "decenter" or distance themselves from their writing and avoid the generalities that characterize egocentric writing. The model provides opposing viewpoints in a student's analysis of problems or issues. (HTH)

Discusses a didactic model for translation based on textual linguistics that incorporates a model second external reader in the translation process. Although translation is necessarily sentence oriented, this method considers the entire text that must eventually satisfy a pragmatic external purpose. (51 references) (CFM)

Reviews the development of research on the persuasive effects of evidence, focusing on research dealing with the impact of evidence on persuasive communication. Concludes that evidence makes a difference in persuasive argument, and that the difference is affected by evidence type, along with relevant source, message, and receiver elements (191…

Zenker offers 10 tips for keeping TV-era audiences interested in presentations. Chapman gives advice for trainers on coaching outside speakers for effective training presentations. (SK)

With $1M, faculty support, and their reputation at risk, Eastern Kentucky University (EKU) sought a distance learning partner to assess the MS in Loss Prevention & Safety opportunity, and then market the program to qualified students ready to learn. This compelling case study demonstrates how marketplace demand and competitive advantage can…

In the accounting communication class, which includes both writing and making presentations, the article-based memo has always been the first assignment, in which students learn business formats and writing style, use of headings, audience analysis, and adapting material for different audiences. As part of a large project to revise the accounting…

Describes a study designed to identify indices of writers' varying conceptions of self, audience, and rhetorical situation in an evolving context. Concludes that older writers used situational strategies based on relationships, and younger writers used assertive strategies based on position. (JAD)

Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)

A sports event with a large crowd in attendance contains the dynamics to turn from a wholesome event to a mob scene. Fan violence has escalated in recent years and is most likely to occur in segments of the population that feel disenfranchised. Theories of what causes crowd violence and ways to avoid it are discussed. (JL)

Examines how changes in the method of news story presentation affect information recall and viewer evaluation. States that, as story complexity increased (in terms of production elements), overall recall decreased significantly. In addition, as story complexity decreased, positive evaluations of the story increased. (MM)

Examines preferred media sources for four categories of special news--medicine, science, business, and consumer economics. Found that respondents ranked the media in the following order as preferred sources of specialized news: (1) local television affiliates, (2) local newspapers, (3) magazines, (4) radio, (5) cable networks, and (6) national…