This project sought to understand guest engagement during great ape demonstrations conducted at the "Regenstein Center for African Apes" in the Lincoln Park Zoo. We were interested in how these demonstrations engaged audiences, relative to a non-demonstration-viewing experience, as well as how they compared to each other. In 2012 and…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…

This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

The teen behavior typically exhibited in school visit groups is often read by museum teachers as resistance or disengagement, when the opposite is more likely the case. This paper attempts to dispel some of the myths around teen behavior and serve as a practical guide to museum educators who desire a deeper, more successful engagement with teen…

"I was planning on doing a lot of work today during your presentation, but I couldn't get anything done. I just had to pay attention!" The author received this unexpected feedback from a teacher at the end of a presentation he gave, and although he considered it a compliment, it made him reflect on the dire state of presentations in…

How to make research relevant to policymakers is an enduring question in academe. Building upon the experience of the authors, this article examines the issue of research relevance to policymakers and provides suggestions for researchers interested in connecting their research to policy at the institutional, state, and federal levels.

The facts bear out that the odds are against most scientific researchers and scholars--especially those just starting out--in their attempts to win funding for their research projects through their grant proposals. In this article, the author takes a close look at some of the proposal-related problems and pitfalls that have historically challenged…

As change agents, Extension educators may begin their program planning by identifying the audience's perceived barriers and benefits to adopting some behavior that will benefit the community. Extension professionals and researchers have used in-person focus groups to understand an audience, and they can also administer them as…

This article reports on a case study, using a think-aloud approach (Boren & Ramey, 2000; Jaspers, Steen, van den Bos & Geenen, 2004; Kilsdonk et al., 2016), to investigate how different types of audiences interpret ePortfolios. During recorded viewing, students, instructors, and business professionals narrated their experience of reading…

What does it mean to be and to act like a school leader online? Although many school leaders might be comfortable navigating issues of identity in face-to-face environments, online environments may present new and unprecedented challenges. These challenges may range from concerns about privacy and surveillance to questions about how best to…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Sometimes, education leaders are so intent on getting their message out that they neglect the other side of the equation--listening. In this article, Jean Johnson of Public Agenda describes the conditions that make "messaging" a perilous undertaking today. "These are skeptical times," she explains, in which Americans are…

Throughout the chapters in this issue, the authors have cited various definitions for learning transfer. For educators, in its simplest form, transfer of learning occurs when students put to practical use the knowledge and skills they gained in the classroom (near transfer). Chapter 1 defines near transfer and then goes into detail on the levels…

This study takes a dynamic view of transfer as reusing and reshaping previous knowledge in new writing contexts to investigate how novice Japanese as a foreign language (JFL) writers draw on knowledge across languages to construct L1 and L2 texts. We analyzed L1 English and L2 Japanese argumentation essays by the same JFL writers (N = 19) and L1…