Campus public relations professionals offer advice for improving the effectiveness of public relations efforts by (1) setting behavioral goals; (2) targeting audiences carefully; (3) focusing appeals by making messages explicit; (4) connecting the public relations message with larger societal issues; and (5) reaching internal as well as external…

Written for Canadian public servants and written with their help, this handbook presents principles and tips to make official writing clear, concise, and well organized. The handbook defines "plain language" writing as a technique of organizing information in ways that make sense to the reader--using familiar, straightforward words. The…

An essayist shares ideas on the making of good speeches. Elements recommended include establishing rapport early, structuring the speech well, using language for movement, making the most of the occasion, focusing comments carefully, phrasing well, communicating purpose, having a theme, avoiding problematic vocabulary, and arriving at completion.…

This book describes and analyzes authority relationships in classrooms through explorations of theory, prior research, and contemporary qualitative studies. The emphasis is on the social construction of authority and the crucial role authority plays in K-16 teachers' pedagogy and students' academic engagement and achievement. The introductory…