States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

Notes that reader analysis is essential in writing technical documents. Reviews several ways to analyze readers, and groups the ways into three manageable categories: demographic, organization, and psychological approaches. (SR)

Notes that the number of Hispanic children in schools is growing. Presents an annotated bibliography of 46 Hispanic plays, sources of information, and organizations dealing with Hispanic themes and ideas. (PA)

Provides a step-by-step guide to choosing the most appropriate layout for a school newspaper. States that although content is the most important factor, layout is also an integral factor in catching reader interest. Describes formats, the use of body type, headline treatments, and the use of art. Presents a 13-item bibliography with more sources…

Argues that an effectively designed intranet can become a valuable medium for facilitating work processes and communication throughout a company, and that sound structure and visual appeal are important in attracting users to an intranet. Examines issues, such as creating form appropriate to function, determining audience needs, and implementing…

Forensic program alumni returning for reunions or speech tournaments sometimes find difficulty in keeping pace with changing forensics practices and procedures. Elements influencing the evolutionary process in forensics include: a growing number of debate philosophy formats, bringing diversity in competitive options; expansion of standard…

Discusses the writing of Joan Lowery Nixon, award-winning author of young adult mystery novels. Discusses telling a good story, narrative form, characterization, stereotypes, social commentary, classroom implications, and caring for an audience. (SR)

Debate educators have been concerned about the disadvantages of tournament debating. While student debaters have learned critical thinking, research, writing, public speaking, and other skills, some former participants feel the experience left them too argumentative generally. Some scholars favor moving away from formal debating contests. A…