The increasing availability of recording technologies makes it easier to include usability testing projects in business communication courses. Usability testing is a method of discovering whether people can navigate, read, and understand a print or electronic communication well enough to achieve a particular purpose in a reasonable time frame.…

In this analysis the authors introduce three memos announcing layoffs in Chinese companies. The three memos, translated from Chinese, are from: (1) Hewlett Packard China, an American company doing business in China; (2) UT Starcom, founded in China; and (3) Rizhao Steel, one of China's largest steel manufacturers. Comparing the Chinese and…

As Facebook becomes increasingly more popular as a communication tool for businesses and organizations, it is important that our students learn to transfer personal Facebook skills to professional settings. This article focuses on the lessons learned by two students who used Facebook as part of a social media internship, as well as what the author…

Duquesne University's Department of Communication & Rhetorical Studies offers a course in business and professional communication to students in the School of Business. To develop that partnership, professors had to persuade the business school of the centrality of rhetoric/persuasion in business and professional communication. In short, this…

Considers how inviting students to play Walker Gibson's "talk-back game" is an excellent way to bring the complications of appropriate tone to life. Describes three steps to incorporate Gibson's concept into the classroom. Notes that Gibson's concept considers the potential resistance of the reader. (SG)

Describes a writing assignment in a business communication class in which students, in previously designated study groups, discover for themselves the complex interaction between a writer and an audience by becoming the president, vice president, and manager of operations of a company, and solve a problem that they can handle only through memos.…

Notes that one way to expose students to the problems associated with profanity is to tie the exploration and discussion of the issue to the persuasive writing assignment that is common in many undergraduate business communication courses. Presents a discussion of such an assignment. (SG)

Presents a classroom activity that will provide students practice in developing the essential skills of developing a profile of the primary audience. Suggests that students should also explore differences in word usage. Concludes that students will better appreciate the significant function of audience in determining the content, tone, and method…

Examines rhetorical relationships among the student, the writing center, and the classroom teacher. Proposes a model in which the writing center and teaching faculty share the middle ground, and proposes a broader audience for student writers: the post-graduation profession. (SR)

Presents students with the opportunity to evaluate e-writing techniques and information design components of two financial and investment Websites. Discusses strategies for teaching e-writing. Uses a three-part information design model developed by Carliner (2000). Discusses how the physical, cognitive, and affective aspects all work…

Describes guidelines used in a unit devoted to legal issues in a business communication class. Teaches students how to avoid legal liability in their writing by choosing words carefully, avoiding words with negative connotations, preferring language with positive or neutral connotations, drawing conclusions carefully, writing with precision, and…

Presents of set of questions developed for use as heuristics when students decide whether and how to develop a Web page for a client. Notes that these questions help students design a communication strategy considering audience, purpose, and informational content before they design the Web site. (SR)

Suggests how the teaching of "you-attitude" (or "you-perspective") in business communication classes can be enhanced by using politeness theories, case grammar, and information structure. Uses a brief written announcement to show how these linguistic theories can inform specific writing strategies. Suggests that a "you-attitude" is gradable…

Reviews briefly accounting writing skill research, discusses the subject bias prevalent in that research, and relates this weakness to a potential bias toward grammar and syntax in curriculum development. Argues that the user of accounting information is an important but neglected party in the communication process, whose input should be…

Describes how one teacher of a business writing course uses a car recall notice to address business writing principles of purpose, readers, information, organization, and style in relation to a specific example; and then has students revise it into the type of letter they would like to receive as car owners. Includes two examples of such…