Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social…

Dialogue with stakeholders has been recognized as an effective educational strategy for addressing complex topics such as climate change. We report here on the Carbon, Energy, and Climate fishbowl discussion series developed by Michigan State University Extension to assist the state's agricultural community in understanding and adapting to the…

The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)