The strengths and weaknesses of home television are examined from a developmental point of view, and recommendations for action by educators and parents are made. Strengths considered are educational growth, aesthetic development, and entertainment. Weaknesses discussed include television violence and aggressive behavior, passivity by viewer, and…

Argues that the popular view of the superiority of literacy over television is incorrect. Reviews literature contradicting the popular view, analyzes demands television makes on viewer/auditor, emphasizes that children's purposes for viewing influence the amount of mental effort they invest, and discusses implications for school and home use of…

Presents interview with Sergei P. Kapitza, scholar in physics and a popularizer of science through television, who discusses his television program noting objectives, topics, and format of program, participation of viewers, influences of space age, and family viewing. A description of a participation science program "What? Where? When?"…

This document analyzes and evaluates dilemmas and difficulties in developing/implementing "progressive television," a kind of television that seeks to transgress the boundaries of dominant (mainstream) television by proposing a new constellation of television production and consumption. The ideal is described as a television that tries…

A study was conducted to determine whether the phenomenon known as "parasocial interaction" (PSI)--the perception of a face-to-face relationship between spectator and media performer--precedes the formation of loyalty to a particular television newscast, or whether viewers see newscasts as a way of reaffirming their ties with the…

This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…

As a result of the overwhelming amount of print and electronic advertisements which compete for consumer attention, advertisers must find effective methods to get through the ad clutter and capture their audience's interest. Several tactics can accomplish this strategy, including the tactic of breaking or reversing audience expectations or…

Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)

Analyzing data from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPA), this study defined arts participation as involvement in a listed activity at least once in 12 months. Respondents were considered crossover participants if they were involved in a single art form in more than one way or if they were involved in more…

Addresses issues of culture, cultural politics, social power, and television audience in cultural studies. Argues that cultural studies as a field tends to analyze all cultural interpretation in terms of struggles between dominant and subordinate groups and that the text-centered approach of cultural studies misses much of television viewing's…

Data for this analysis of the reactions of animators (facilitators) and villagers to a series of Out of School Television (OSTV--Tele Pour Tous) broadcasts were collected through taped discussions with groups of villagers in their native dialects and separate interviews with animators. Designed to supplement data obtained through questionnaires,…

Discusses the use of microcomputer-based testing methods in media and community research, with descriptions of the Programme Evaluation Analysis Computer (PEAC) developed for the Ontario Education Communications Authority and of the application of the PEAC system in a study of second-by-second responses to Orson Welles'"War of the…

This document presents an analysis of the 1992 nationwide Survey of Public Participation in the Arts (SPPA), conducted by the U.S. Bureau of the Census for the National Endowment for the Arts. Data were collected in household surveys. Respondents were part of a larger continuously rotating panel of adults who were interviewed monthly either by…

The changing age composition of audiences gives an indication of the demand for art forms now and in years to come. This survey report seeks to determine the make-up of audience participants by age and preference of art form. Demographic variables considered include: education; income; gender; race; urban place of residence; marital status; and…

STUDIES ON THE EDUCATIONAL USES AND POTENTIAL OF TELEVISION IN CANADA, CZECHOSLOVAKIA, AND JAPAN OUTLINE AND DISCUSS (1) THE SOCIAL AND EDUCATIONAL CONTEXT OF ETV IN EACH NATION, (2) KINDS OF PROGRAMS AND THEIR PURPOSES, (3) EXPLOITATION OF ETV BY ADULTS, (4) RESEARCH ON AUDIENCE CHARACTERISTICS AND NEEDS, AND (5) FORMS OF COOPERATION BETWEEN…