Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…

Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)

Outlines a psychophysiological (involuntary responses to novel environmental stimuli) model of the role of orienting responses (ORs) in learning from televised lectures. Demonstrates that insertion of videographics in talking-head lectures produces ORs in television viewers. Finds that ORs enhance learning of familiar material but interfere with…

To test the hypothesis that news stories written in chronological order are remembered better than news stories written in typical broadcast format, a study used a mixed model factorial design to examine factors of style (traditional or chronological), subject (content of news story), and order (placement of the story within the newscast). Two…

Examines how emotional content in televised messages intensifies physiological attentional responses. Explains that heart rate data indicating both shorter-term responses and longer-term arousal were collected from 10 female and 4 male advertising students. Finds that emotional content increases physiological arousal in viewers and that heart…