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| Perse, Elizabeth M. | 6 |
| Rubin, Alan M. | 1 |
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| Reports - Research | 6 |
| Journal Articles | 4 |
| Speeches/Meeting Papers | 2 |
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Peer reviewedPerse, Elizabeth M.; And Others – Communication Research, 1994
Tests the impact of cable, VCRs, and remote control devices on fear of crime and interpersonal mistrust. Finds that interpersonal mistrust was linked to greater exposure to cable's broadcast-type channels, but fear of crime and mistrust were negatively related to increased exposure to specialized cable channels. Finds fear of crime linked…
Descriptors: Audience Response, Communication Research, Crime, Fear
Download full textPerse, Elizabeth M.; And Others – 1992
Researchers who study television's cultivation effects believe that heavy television viewing exposes people to consistent messages that lead them to be more fearful and mistrustful of others. The widespread adoption and use of new television technologies, such as cable, VCR, and remote control devices (RCD), however, have the potential to alter…
Descriptors: Audience Response, Higher Education, Mass Media Effects, Technological Advancement
Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
Peer reviewedPerse, Elizabeth M. – Human Communication Research, 1990
Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…
Descriptors: Adults, Affective Behavior, Audience Response, Cognitive Processes
Perse, Elizabeth M. – 1989
A study focused on audience selectivity and involvement before and during television exposure. Two types of selectivity were considered: program selection before exposure and changing channels while viewing. The study included four indications of audience involvement: intentionality, or anticipating TV viewing; attention or focused cognitive…
Descriptors: Audience Analysis, Audience Response, Mass Media Effects, Mass Media Use
Peer reviewedPerse, Elizabeth M.; And Others – Human Communication Research, 1990
Examines how college students' marital schemata influences their evaluations of television couples' marital satisfaction. Finds that greater similarity between marital schemata and ratings of television couples' marriage type was associated with higher ratings of perceived television marital satisfaction. Notes that this effect held only for the…
Descriptors: Audience Response, Characterization, College Students, Commercial Television
