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Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research
Peer reviewed Peer reviewed
Shapiro, Michael A.; Fox, Julia R. – Human Communication Research, 2002
Examines how viewers or readers process and remember media narratives such as entertainment, news, and information. Considers how this is critical to the understanding of the mental processing of television and other media. Finds that undergraduate students who participated in two experiments remembered atypical story items much better even a week…
Descriptors: Audience Analysis, Audience Response, Higher Education, Mass Media Effects
Shapiro, Michael A. – 1988
While a person's "interest" is recognized as important in seeking information about science, few studies have investigated what people mean when they say they are interested in a science story or have investigated the effects of that interest on memory for science information. Two studies tested several hypotheses on two components of…
Descriptors: Audience Response, Higher Education, Interest Research, Mass Media Effects