Descriptor
| Audience Response | 3 |
| Popular Culture | 2 |
| Public Opinion | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Analysis of Variance | 1 |
| Attitude Measures | 1 |
| Audience Analysis | 1 |
| Blacks | 1 |
| Cable Television | 1 |
| Commercial Television | 1 |
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Source
Author
| Walker, James R. | 3 |
| Davis, Donald M. | 1 |
Publication Type
| Reports - Research | 3 |
| Speeches/Meeting Papers | 3 |
Education Level
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What Works Clearinghouse Rating
Davis, Donald M.; Walker, James R. – 1989
A study examined the impact of remote control devices, videocassette recorders, and cable television on inheritance effects (the tendency for viewers to continue watching a channel at the conclusion of a program). Inheritance effects were measured by calculating the correlation between program share and lead-in program share for all primetime…
Descriptors: Audience Analysis, Audience Response, Cable Television, Popular Culture
Walker, James R.; And Others – 1990
A study examined the perceptions of black and white voters in the 1988 Southern Regional presidential primary (labeled "Super Tuesday") to determine whether or not discernible racial differences exist in the use and impact of political information. Data were gathered by trained interviewers from 678 randomly selected primary-aware…
Descriptors: Analysis of Variance, Audience Response, Blacks, Communication Research
Walker, James R. – 1988
To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…
Descriptors: Attitude Measures, Audience Response, Commercial Television, Higher Education
