This paper presents the findings of aesthetic qualitative research conducted in Israel for the purpose of increasing the understanding of the reception process among kindergarten children (aged 5-6). The paper focuses on the link between Theatrical Communication, personal 'Cargo' young audiences 'carry' upon attending a theatrical event and…

This paper presents an approach for preparing children to experience a theatrical performance, "theatre semiotics preparation." This programme introduces children to the specific elements of the theatrical performance (music, props, costumes, etc.). In the study we compare the efficacy of this new programme with that of traditional…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…

This study documented how young children talked about story in a supportive environment. Participants were 22 kindergartners and their teacher, who engaged in extended talk about story after listening to a picture book or chapter from a novel. Data collected included transcripts of videotaped conversations during large- and small-group discussions…