Star TV, the first international satellite broadcast system in Asia, has had a profound effect on national broadcasting systems, most of which are rigidly controlled, state owned monopoly organizations. The purpose of this paper was to study the response of national governments, media industries, and the general public to this multichannel direct…

The growth of international television distribution has resulted in easy access to news, information, and entertainment programs originating in foreign countries. At the same time it has caused some concerns about the spread of values alien to a country's culture or simply irrelevant. The research reported here attempts to quantify the actual use…