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Gottlieb, Stephen S. – 1992
This digest examines the relationship between the political process and the media. The digest discusses the ramifications of advertising in politics; the role of the televised debate in elections; individual voter characteristics and the media; and media coverage and campaign awareness. Fifteen references are attached. (RS)
Descriptors: Audience Awareness, Audience Response, Debate, Mass Media Effects
Aiex, Nola Kortner – 1989
Although schools in many countries have initiated mass media education, American schools still give little consideration to any systematic study of the mass media. Students are particularly in need of learning how to apply basic critical viewing concepts to watching television, the most powerful and ubiquitous of the mass media. Most researchers…
Descriptors: Audience Response, Critical Viewing, Curriculum Development, Evaluative Thinking
Aidman, Amy – 1997
This digest reports recent findings on violent television content, highlights the recently developed television ratings system, and offers suggestions for parental mediation of children's television viewing. The National Television Violence Study has demonstrated that not all violence is equal. Certain plot elements in portrayals of violence are…
Descriptors: Aggression, Audience Response, Child Behavior, Content Analysis