Audience response systems (ARSs) permit students to answer electronically displayed multiple choice questions using a remote control device. All responses are instantly presented, in chart form, then reviewed and discussed by the instructor and the class. A brief history of ARSs is offered including a discussion of the 26 labels used to identify…

The use of clickers (also referred to as Audience Paced Feedback, Classroom Communication Systems, Personal Response Systems, Electronic Voting Systems, Student Response Systems, Audience Response Systems, voting-machines, and zappers) has grown in college chemistry classrooms within the last decade. This review summarizes the pedagogic…

Seeking the answers as to what makes one speaker more charismatic than another and why some speeches are merely effective while others move audiences to a transcendent state is a difficult task. This paper follows up on this challenge and seeks to provide some answers as to how the prophetic works of Richard Brothers moved his followers to a…

Many studies have shown that children of various ages learn from educational television, but the studies have not explained how children extract and comprehend educational content from these television programs. This paper proposes a model, the "capacity model," that focuses on children's allocation of working memory resources while…

This paper reviews the newly emergent trend of audience-centered debate paradigms, such as the narrative and the issues-agenda paradigms, in light of an informal logic perspective on the argumentum ad populum fallacy. The paper demonstrates the complexity involved in the evaluation of ad populum arguments as well as the care which must be taken in…

Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…

A discussion of second language (L2) pronunciation looks at the ways in which native-like pronunciation can be defined. It addresses, through review of relevant literature and more detailed examination of a study by the author, these issues: how to identify native-like pronunciation; how to measure pronunciation in comparison with native speakers'…

This meta analysis summarizes the available data concerning the impact that the 1991 announcement of Earvin "Magic" Johnson, a National Basketball Association all-star, had on the issues concerning HIV infection and testing. The analysis notes that the effect of Johnson's disclosure may not be uniform for all possible outcomes. Some…

Teachers, researchers, and performers in the field of Performance Studies often find themselves defining what it is that they do. Boundaries are often hard to draw, however. Is the work they are doing "art?" The distinction is important to funding agencies, tenure committees, and university administration. One definition of art…

Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

Fantasy theme analysis (as propounded by Ernest Bormann) has tremendous potential as a tool for investigation of popular music as a rhetorical transaction--specifically, popular music as mimetic discourse. The early tradition of the rhetoric of music focuses on music as a persuasive medium, deriving rhetorical value from the way discourse affects…

This paper examines the government's authority to regulate indecent broadcasts, beginning with a historical overview of the Federal Communication Commission's (FCC) involvement with broadcast indecency and its application in case law. First Amendment considerations are discussed and some suggestions are made regarding how the Commission should…

This document compiles and classifies research findings on the influences of media violence, particularly its effects on children's and young people's aggression or violent behavior; the review draws on many studies with different theories and methods. The research findings are presented in the following areas: (1) imitation; (2) aggression…

Develops a neuropsychological model of political information processing based on the independence and interdependence of emotion and cognition. Discusses studies and presents findings suggesting that primitive emotional responses may be activated, even without the audience's awareness, and attributed to a political source, even though no conscious…

This study analyzed four characteristics of political commercials to determine their impact on television viewers' reactions: (1) issue versus image strategies; (2) attack versus support appeals; (3) presence and absence of music; and (4) visual content, either with families or in professional campaign settings. Memory measures and attitudes are…