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Hollstein, Milton – 1989
Chinese television started in 1958 but variety in programming and production of sets priced within reach of individuals were slowed by the Cultural Revolution. Since the economic and political reform movement began in 1979, Chinese television has been maturing as an important cultural and political force. The People's Republic of China is a Third…
Descriptors: Advertising, Audience Response, Broadcast Industry, Developing Nations

Scheufele, Dietram A. – Journal of Communication, 1999
Systematizes the fragmented approaches to framing in political communication and integrates them into a comprehensive model. Classifies previous approaches to framing research along two dimensions: media frames versus audience frames; and the way frames are operationalized (independent variable or dependent variable). Identifies four key processes…
Descriptors: Audience Response, Communication (Thought Transfer), Communication Research, Mass Media
Raloff, Janet – Science News, 1998
The most successful science-and-technology center exhibits owe as much to the evaluation of visitor reactions as they do to budgets and planning. Explores different types of visitor-evaluation studies and shares examples of successful exhibit designs built upon visitor evaluations, including children's physics exhibits and jellyfish as living art.…
Descriptors: Audience Response, Display Aids, Elementary Secondary Education, Evaluation Utilization

Lewis, Tom – OAH Magazine of History, 1992
Discusses the influence of radio on the social history of the United States between the world wars. Describes early broadcast programing as a mix of culture, education, information, and some entertainment. Addresses the role of radio in the Depression and through the beginnings of World War II in Europe. (DK)
Descriptors: Advertising, Audience Response, Communications, Cultural Influences