Studies visual discourses and visual modes of viewer engagement structuring negative political commercials. Finds that, using strategies of pictorial direct address and pictorial narrative, texts construct their visual arguments by creating ambiguity around the natural versus symbolic status of pictorial expression. Shows how pictorial realism can…

Proposes a view of music video as persuasive argument. Presents results from a study of viewers' perceptions of music videos, finding that viewers discriminate between persuasive argument videos and nonargument videos. Reveals that viewers see social and political content in videos, and videos' potential to influence viewers. (SR)

Discusses research evidence concerning the persuasive effects of three variations in the articulation of an advocate's supporting argumentation. Finds that greater explicitness in identification of the sources of information and in the completeness of an argument significantly enhance persuasive effectiveness and perceived credibility; greater…

Analyzes the events of July 23, 1993, when Carol Moseley-Braun was involved in two rhetorical events in the United States Senate dealing with racial issues and the rhetorical culture of the Senate. Concludes that the reactions are as telling as the actions, revealing a United States Senate fundamentally unprepared for such a subject and such a…

Posits that organizations in crisis situations must address multiple audiences with distinct needs. Analyzes the public communication offered by Jack in the Box restaurants during a food poisoning outbreak. Finds that ambiguity may provide organizations with a means for satisfying the divergent needs of their audiences--even where these distinct…