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Mann, Cynthia A.; And Others – Central States Speech Journal, 1989
Examines the performance of texts ("trigger scripting") as a method of modifying sexual attitudes and assertiveness in a dating context in order to prevent date rape or unwanted sexual aggression. Suggests that live performance alone and live performance plus discussion cam modify sexual attitudes and increase awareness of the issues.…
Descriptors: Attitude Change, Audience Response, Communication Research, Higher Education
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Griffin, Charles J. G. – Central States Speech Journal, 1989
Focuses on three widely publicized sermons given by the Reverend Jedidiah Morse to examine the role of the jeremiad (or political sermon) in shaping public attitudes toward political dissent during the Franco-American Crisis of 1798-1799. (MM)
Descriptors: Attitude Change, Audience Response, Communication Research, Discourse Analysis
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Mixon, Harold; Hopkins, Mary Frances – Central States Speech Journal, 1989
Examines Biblical apocalyptic theory and secular apocalyptic literature. Proposes a new theory of apocalypticism in secular public discourse derived from those two major theories. Provides examples of apocalypticism in secular public discourse. (MM)
Descriptors: Audience Response, Biblical Literature, Communication Research, Discourse Analysis
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Gold, Ellen Reid – Central States Speech Journal, 1989
Uses oral theory to examine the relationship between cognition and orality. Analyzes how the electronic media mimic the kind of interaction between speaker and audience characteristic of preliterate cultures. Argues that Ronald Reagan's effectiveness on television stems from his use of rhetorical structures characteristic of preliterate oral…
Descriptors: Audience Response, Broadcast Industry, Cognitive Style, Commercial Television