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Peer reviewedMcLeod, Douglas M.; MacKenzie, Jill A. – Journalism and Mass Communication Quarterly, 1998
Contributes to scholarship on agenda-building and public controversies, and on print media coverage of controversial art by examining media coverage of Robert Mapplethorpe's photography exhibit and the controversy that emerged surrounding National Endowment for the Arts funding. Finds two ironic outcomes of the controversy: increased museum…
Descriptors: Agenda Setting, Artists, Audience Response, Exhibits
Peer reviewedBurkhart, Ford N.; Sigelman, Carol; Frith, Katherine T. – Journalism and Mass Communication Quarterly, 1997
Examines how readers react to a journalist's ethnicity. Finds that (1) a Hispanic author was highly likely to be associated in readers' minds with a glowing article about Hispanics but was unlikely to be credited with authorship of a positive article about Anglos; and (2) the Hispanic author was evaluated no differently than was the Anglo-American…
Descriptors: Audience Response, Cultural Differences, Ethnicity, Higher Education
Peer reviewedLin, Carolyn A.; Jeffres, Leo W. – Journalism and Mass Communication Quarterly, 1998
Integrates several mainstream research approaches to new media diffusion to explore the potential strengths and weaknesses of each. Investigates factors influencing multimedia cable service adoption interest, including demographic variables, existing media-use patterns, and personality traits such as "innovativeness." (SR)
Descriptors: Adoption (Ideas), Audience Response, Cable Television, Interactive Television
Peer reviewedTewksbury, David; Jones, Jennifer; Peske, Matthew W.; Raymond, Ashlea; Vig, William – Journalism and Mass Communication Quarterly, 2000
Presents the results of a two-wave experiment designed to examine how journalistic news frames can facilitate the communication of advocacy frames (to undergraduate students) designed to influence audience perceptions of a political issue. Discusses the implications of these results for journalism, issue advocacy, and the study of issue framing.…
Descriptors: Audience Response, Higher Education, Journalism, Mass Media Effects
Peer reviewedSlater, Michael D.; And Others – Journalism and Mass Communication Quarterly, 1997
Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino…
Descriptors: Adolescents, Advertising, Alcohol Education, Athletics
Peer reviewedLee, Jung-Sook; Davie, William R. – Journalism and Mass Communication Quarterly, 1997
Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…
Descriptors: Acquired Immune Deficiency Syndrome, Audience Analysis, Audience Response, College Students
