The neatness of our referring to societies as units of encryption ignores the many real situations when boundaries and memberships may not be clear or recognized. Members may participate in several societies. The American society has been based on a set of common agreements, including the definition of who is a member. The American defining ideas…

The present study aimed to examine the influence of advertising creativity on the effectiveness of commercial and noncommercial advertisements in a situation involving attention competitions. Consequently, a dual-task paradigm in which an additional task of time production was completed while viewing advertisements that were creative or common was…

Hollywood film has been positioned as a form of public pedagogy -- a site of efficacious informal learning. Acknowledging this educative potential, this article examines the ways in which faculty and students perceive and respond to representations of higher education offered by popular film. Drawing on focus groups and interviews with 22…

This qualitative study explored diverse college students' perspectives on the portrayal of college life in recent popular films. Results from this study suggest that White college students dismiss stereotypes as comedic satire whereas their non-White peers readily identify the influence of negative media representations upon their academic and…

This article elaborates upon the notion of media enjoyment in the context of film viewing by proposing a complementary type of gratification that we conceptualize as appreciation. Three studies were conducted to tap into the multidimensionality of viewers' entertainment gratifications with a special focus on the domain of more serious, poignant,…

This study investigated whether emotions induced in TV-viewers (either as an emotional state or co-occurring with emotional involvement) would increase viewers' perception of realism in a fake documentary and affect the information value that viewers would attribute to its content. To that end, two experiments were conducted that manipulated (a)…

In contrast to the large body of research examining the negative effects of idealized media images on girls' and women's body image, little research has investigated whether media images can positively impact body concept among females. Using a between-participants experimental design, this study examined how images of performance athletes,…

The significant increase in televised intercollegiate athletics over the past couple of decades presents institutions with a set of powerful opportunities to reach external constituents in ways that translate into donations and applications. Given the broad reach of television and its power in developing a university or college as a brand, it may…

Through television, many different images of ethnic, cultural, and ability groups are presented. Different people perceive these images in different ways. These perceptions affect how people value themselves and judge and interact with others. This article first summaries research on TV images and people's meaning and reaction to them. Second, it…

We investigated two types of metaphors in stock market commentary. "Agent" metaphors describe price trajectories as volitional actions, whereas "object" metaphors describe them as movements of inanimate objects. Study 1 examined the consequences of commentators' metaphors for their investor audience. Agent metaphors, compared with object metaphors…

Popular media may be described as television, film, radio, and print media primarily offered for the purpose of entertainment. Such popular media have been the object of critical analysis for decades, both for academic scholars and popular pundits. Our focus is not on quantitative or experimental research concerning popular media effects, but…

This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…

This study argues for the need to collect data on the interaction of imaginative processes and moral and ethical qualities of narrative. It locates the curricular context of experiential narratives and provides a narrative illustration of key terms from a moral theory. It reports on research in which experiential narratives were told to grades…

The mass media contribution to education politics is explored through the application of a pluralistic theoretical framework to evidence connected with the making of an episode of a U.K. current affairs television program. The episode addressed a politically contentious educational issue but proved controversial in itself. Several sources…