Research is often communicated in ways that fail to reach young people. This participatory study explored young people's recommendations for making COVID-19 research communication accessible, engaging, and relevant for young people in Australia. We held eight online Zoom workshops with nine young people (18-21 years). Participants recommended…

Through television, many different images of ethnic, cultural, and ability groups are presented. Different people perceive these images in different ways. These perceptions affect how people value themselves and judge and interact with others. This article first summaries research on TV images and people's meaning and reaction to them. Second, it…

This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

While not dismissing the "uses and gratifications" approach to research, this paper attempts to increase the theoretical and practical utility of gratifications measures by approaching them through a more phenomenological and longitudinal tack. The paper suggests that any "gratification unit" is given a unique meaning by the…

Examines adolescents' television viewing motives, activities, and satisfaction, in an attempt to integrate the audience activity construct into the uses and gratifications model. Suggests that more strongly motivated viewers engage more actively in various audience activities throughout the viewing process and receive greater viewing satisfaction…

A study focused on predictors of people's learning from public service announcements (PSAs) seen on television. Telephone interviews were conducted with 480 adults randomly selected from residents in Dane County, Wisconsin, in October 1987. Typical demographic information was obtained: sex, age, income, occupation and education. Commercial slogans…

Examines the agenda-setting impacts of electronic text news (ETN) and reactions to ETN as a news medium. Finds that electronic news viewers have nearly the same agenda as do users of traditional media. (MM)

Integrates several mainstream research approaches to new media diffusion to explore the potential strengths and weaknesses of each. Investigates factors influencing multimedia cable service adoption interest, including demographic variables, existing media-use patterns, and personality traits such as "innovativeness." (SR)

This paper examines how the new communication technology is challenging the "old" media, which includes radio, television, newspapers, magazines, and motion picture. The paper first provides an operational functional description of each of these media. Next the paper suggests another way to look at existing media. The paper then…

Teen television, which in large part is made up of moral dilemmas, is often a topic of adolescent discussion. Discussions among adolescent friends are viewed as playing an essential role in moral reasoning development, making it important to investigate television's potential to stimulate these discussions. A study investigated adolescent girls'…

Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

It is no secret that public education is losing the battle for the hearts and minds of the American public. When one of the nation's top syndicated talk-radio hosts repeatedly equates public schooling with child abuse and no outcry ensues, denial is no longer a viable option. Facts don't matter when the goal is to entertain rather than to inform.…

Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

Uses factor analysis to compare the surveillance role and communication utility of television and newspapers. Finds much variance explained by these two uses. Finds those who seek hard news on television also seek hard news in newspapers. (RS)