The narrative of Christopher Columbus symbolizes core values that are a part of America's national identity. However, the brave adventurism of the Columbus tale only tells part of the story. Historians have brought to light records about Columbus that include violence and enslavement of the Taino people, the principal inhabitants of the Caribbean…

As people today use information products in contexts with distractions, we need to design for people's attention. User experience design routinely relies on behavioral design to engage distracted users and nudge them toward specific behavior. Although practiced in user experience design, behavioral design is less known in technical communication.…

The political disengagement of youth in this country is a serious concern for those in higher education. Although many initiatives have been launched in recent years to address this situation, many have missed the opportunity to equip students with the political skills necessary for meaningful participation in our democracy. This article details…

Objectives: This study compared the effects of two types of health warnings on cigarette packages: 'narrative visual warnings', showing an image portraying people plus a corresponding slogan that could evoke a story-like interpretation, and 'non-narrative visual warnings' with non-narrative content (i.e. body parts). Moreover, the mechanisms…

Understanding the influence of message framing is critical to promote public support for environmental conservation. We tested six brief, online videos about biodiversity conservation with positive (love and benefits) versus negative (loss and warning) messages with 524 participants. The respondents were willing to donate more money and time to…

Research has examined the ability of entertainment-education (E-E) programs to influence behavior across a variety of health and social issues. However, less is known about the underlying mechanisms that account for these effects. In keeping with the extended elaboration likelihood model (E-ELM) and the entertainment overcoming resistance model…

Little known about the now celebrated 1912 Bread and Roses strike is that prominent Progressive-era reformers condemned the strikers as "uncivil" and "violent." An examination of Bread and Roses' controversies reveals how a ruling class enlists middle-class sentiments to oppose social-justice arguments and defend a civil…

Although students must understand the rhetorical medium that they use to present their proposals to their fellow classmates, they must also understand how audiences shape the rhetorical medium and shape how they create texts. Surveying audience members can help students figure out the best strategies to present their proposals and, in doing so,…

From a rhetorical perspective, Mendel's work and its reception elicit two important questions: (a) why were Mendel's arguments so compelling to 20th century biologists? And (b) why where they so roundly ignored by his contemporaries? The focus of this article is to examine the latter question while commenting on the former by employing several…

Examines the process through which a fear appeal transforms low-involvement audiences into active publics. Analyzes cognitive and emotional responses of uninvolved viewers to a film on environmental contamination, together with coping strategies used to deal with the threat. Concludes that cognition and affect mediate viewers' responses to a…

Considers the way in which recent apocalyptic religious discourse motivates actions and attitudes toward secular issues by appealing to sacred texts. Traces one such strategy, termed "transfer." (SR)

Examines Mario Cuomo's keynote address at the 1984 Democratic National Convention as a case study in rhetorical interaction. Argues that the keynote setting presented both generic and immediate constraints, which Cuomo resolved through a rhetorical strategy rooted in metaphor as an argumentative technique. (MM)

Studies visual discourses and visual modes of viewer engagement structuring negative political commercials. Finds that, using strategies of pictorial direct address and pictorial narrative, texts construct their visual arguments by creating ambiguity around the natural versus symbolic status of pictorial expression. Shows how pictorial realism can…

States that, in "The Etiology of Hysteria," Sigmund Freud's "seduction theory" asserted that child sexual abuse was the single cause of adult hysteria. Argues that Freud's failure to persuade his audience can be attributed not only to their denial of sexual abuse but also to his failure to clarify how pschyoanalysis could…

In this article, the author demonstrated how recent histories relied primarily on previous accounts and one textbook to characterize George Pierce Baker's work. This narrow assessment of "The Principles of Argumentation" limits one's understanding of his contribution to argumentation theory and pedagogy. Similarly, one has seen the need for care…