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Muncy, James A.; Eastman, Jacqueline K. – American Journal of Business Education, 2012
Classroom response systems (CRS), also called student/audience response systems or clickers, have been used by business instructors, particularly in larger classes, to allow instructors to ask students questions in class and have their responses immediately tabulated and reported electronically. While clickers have typically been used to measure…
Descriptors: Active Learning, Educational Environment, Marketing, Classroom Techniques
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Preis, Michael W.; Kellar, Gregory M.; Crosby, Elizabeth – American Journal of Business Education, 2011
Today's NetGen students require more multimedia and interactive learning environments and greater participation than previous generations. Personal response devices (PRDs, sometimes called Audience Response Devices or ARDs, better known as clickers) show promise in helping to meet that need. This article explores the literature of PRDs to develop…
Descriptors: Student Attitudes, Marketing, Management Development, Audience Response Systems
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Anderson, William A.; Noland, Thomas G. – American Journal of Business Education, 2010
The use of Personal Response Systems (PRS) / Classroom Performance Systems (CPS) has expanded considerably since introduction in the early 2000s. Much of the exploration of the technology has focused on methodology, student participation, and student perception. This paper examines actual testing results over nine semesters to provide some…
Descriptors: Technology Uses in Education, Correlation, Grades (Scholastic), Audience Response Systems
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Wu, Xiaoyu; Gao, Yuan – American Journal of Business Education, 2011
This paper applies the extended technology acceptance model (exTAM) in information systems research to the use of clickers in student learning. The technology acceptance model (TAM) posits that perceived ease of use and perceived usefulness of technology influence users' attitudes toward using and intention to use technology. Research subsequent…
Descriptors: Audience Response Systems, Computer Attitudes, Technology Uses in Education, Educational Technology
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Morse, Judith; Ruggieri, Margaret; Whelan-Berry, Karen – American Journal of Business Education, 2010
The goal of this research project is to investigate whether the use of a personal response system ("clickers") in the classroom increases student participation and discussion and its impact on the quality of the discussion in undergraduate accounting courses. While many studies conducted regarding the use of clickers rely on student…
Descriptors: Undergraduate Students, Accounting, Research Projects, Investigations