In the midst of hard economic times, it is clearly more challenging for arts organizations to take the long view and continue to devote time and effort to building new audiences. But this report on a recent gathering of representatives from more than 50 Wallace-funded arts organizations in six cities concludes that participation-building efforts…

Included in this set of proceedings are a keynote address on the state of the art of cable television and the future of the television economy by Les Brown, editor-in-chief of "Channels" magazine; panel discussions on the structure of the cable television industry; the potential market for cable television arts programming; the birth and…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…