A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months;…

Defines "mobilizing information" as information provided in a news story that helps readers turn their attitudinal reactions into behavior. Concludes that such information can increase reader involvement. (FL)

A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system (G-PG-R-X) affects movie attendance. The study also tested the validity of two behavioral theories: (1) reactance theory, which predicts that when a behavioral freedom is restricted or eliminated an individual is motivated to restore…

Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

As counterexamples to J. E. Grunig and J. B. Disbrow's probabilistic theory of communication behavior, which assumes that receivers have almost total control over communication behavior and that the only control possible for communicators is to limit communications to those publics most likely to be communicating with them, this paper cites…

Offers brief descriptions of research concerning (1) media bias toward business, (2) foreign affairs coverage in elite and mass periodicals, (3) how emphasis on people affects coverage of crime, (4) antisocial and prosocial behavior on prime-time television, (5) network news coverage of Iran, and (6) magazines' reporting on insects. (FL)