Predictors of Newspaper Readership.

Burgoon, Judee K.; Burgoon, Michael

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Peer reviewed

ERIC Number: EJ240249

Record Type: CIJE

Publication Date: 1980

Pages: N/A

Abstractor: N/A

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Predictors of Newspaper Readership.

Burgoon, Judee K.; Burgoon, Michael

Journalism Quarterly, v57 n4 p589-96 Win 1980

Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)

Descriptors: Audiences, Journalism, Media Research, Newspapers, Predictor Variables

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A