One area of health promotion research rich with potential for both theoretical and empirical investigation is the "entertainment-education" (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying cognitive and affective processes that make EE an…

In "Star Trek," Scotty suggests that Transwarp beaming is "like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse." The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications.…

Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)

A study was conducted to create a portrait of a contemporary art film audience. A survey containing open- and close-ended questions was sent to 329 persons on the mailing list of the International Museum of Photography at the George Eastman House in Rochester, New York, an institution that also runs an art theatre. Among others, analysis of the…

More and more, advertising revenue, not circulation or concern for the underdog, seems to be determining the content of American newspapers. As Americans moved to the suburbs, suburban newspapers sprang up, taking readers and advertising revenue away from metropolitan dailies. "Counterattacks" by metropolitan papers such as zoned…

Analysis of the relationship of ten characteristics to item readership revealed that page number and length of story were major determinants. (KS)

Examines the current state of empirical research on religious television, discusses some of the implicit difficulties in exploring this phenomenon and its viewership, and suggests avenues for future research. (MS)

Presents a brief overview of the history of recorded music, focusing on the dynamics between production and consumption. (JD)

Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Concludes that supermarket tabloid readers are not one homogeneous group with one set of needs and wants from newspapers. (FL)

Reports that changing the cutlines of 22 controversial photographs significantly affected the response of readers for only four of the pictures. (FL)

A discussion of television audience research in Germany. (HB)

A brief discussion of audience research efforts by the Sri Landa Broadcasting Corporation. (HB)