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Audiovisual Communications	2
Verbal Learning	2
Visual Learning	2
Cognitive Processes	1
Communication (Thought…	1
Content Analysis	1
Educational Media	1
Imagery	1
Individual Characteristics	1
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Learning	1
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Media Research	1
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Research Methodology	1
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AV Communication Review

Author

Fleming, Malcolm L.

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The Picture in Your Mind

Fleming, Malcolm L. – AV Communication Review, 1977

Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)

Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning

Message Design: The Temporal Dimension of Message Structure. Final Report.

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Fleming, Malcolm L.; And Others – 1968

Since structural dimensions of knowledge and learner contribute to preferred message structure, an understanding of structural relationships can aid in the more effective design of instructional messages. Five studies were conducted to explore these relationships. Knowledge structure was defined as the iconic representation of the body of…

Descriptors: Audiovisual Communications, Cognitive Processes, Communication (Thought Transfer), Content Analysis