The main objective of this article is to present and describe two multimedia experiences carried out during two practice groups in the Journalism and Audiovisual Communications program. Thirty students participated in Experience A during 14 teaching sessions, and the experience required each student to record a 3-minute interview of someone…

These guidelines provide a basis for the evaluation of faculty scholarly, creative activity and research resulting in publication within the film, radio, television, and other recording media. The following criteria are outlined: (1) significance, (2) authorship, (3) production, (4) distribution, (5) public response and critical reviews, and (6)…

The real impact of cinema consists in its ability to translate symbols, the mind's form of language, into dynamic moving images. Man's visual orientation produces both his positive reaction to motion--a key element in cinema--and his perceptions of coded, visual information--symbols. The complex relationship between symbols and rhythmic motion…

This study was an investigation of the effects of narration and level of picture detail on children's recall of illustrated materials. Third and sixth grade students were randomly assigned to one of four treatment groups: groups one and two viewed two 7-frame stories accompanied by oral narration; groups three and four viewed the same stories…

This paper traces the history of motion pictures from Thomas Edison's vision in 1887 of an instrument that recorded body movements to the development of synchronized sound-motion films in the late 1920s. The first synchronized sound film was made and demonstrated by W. K. L. Dickson, an assistant to Edison, in 1889. The popular acceptance of…

This paper investigates the potential effectiveness of counter advertising in influencing the buying habits of a convinced audience. One month before the actual study, 109 subjects indicated a brand preference in a consumer questionnaire. The subjects were randomly assigned to groups that viewed one of the following: (1) a pro-Bayer aspirin…

In the form of a fictional dialog between two college professors in the 21st century, suggests one outcome of today's students' declining reading and writing skills, and dependence on computers and audiovisual equipment. (EKN)

Teleconferencing is a discussion by telephone among individuals and groups of people in two or more locations for the purposes of instruction and conducting meetings. Audio conferencing connects people by voice alone, audiographic conferencing allows people to speak and to exchange text and graphics over the telephone line, and video conferencing…

There is no question that the many journals published here and around the world provide a common ground for scholars to evaluate theories or findings proposed by their peers. In the field of mass communication, the visual component should be included as a useful tool in discussing relevant issues of the day; further, the editing and preparation of…

Beginning with a clarification of the difference between the product and the process approach to audiovisual (educational) technology, a series of levels or categories of media use are presented: (1) the tool level; (2) the data level; (3) the behavior control level; (4) the meaning level; (5) the research level; and (6) the systems level. Using…

This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific…

Designed for the instructor in the humanities, this article presents a methodology for the teaching of any film using Walter Colmes's film "The Women Who Came Back" to demonstrate the method. The cinematic code and the response which this code elicits from the viewer are discussed. Specific shots and sequences are cited as examples of…

Gives an overview of the Schools Council Communication and Social Skills Project at Brighton Polytechnic in which children ages 9-17 have developed and used audiovisual media such as films, tape-slides, or television programs in the classroom. The effects of audiovisual language on education are briefly discussed. (JJD)

All of the television camera shots in the three Ford/Carter presidential debates were studied according to type, frequency, and duration to determine whether the images presented by the camera could have influenced the audience's perception of the candidates. According to the debate rules, each candidate was allowed three minutes to answer a…

Part one of this document contends that most film teachers are overly concerned with the technological aspects of filmmaking and not concerned enough with film as art form. It urges that students be encouraged to use film to express their personal artistic visions, just as they use other art forms in the university curriculum. Part two describes a…