Public universities who participate in the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision produce and air university TV spots during televised college football games. The purpose of this research was to analyze TV spots of public universities who participate in the National Collegiate Athletic Association…

The article examines changes in the sphere of Russian education as a result of the reform of education and the consequences of the use of audiovisual means of mass communication (especially television and the Internet) that foster the formation of consumerist media thinking in school and college students. That kind of thinking carries the threat…

Open and distance learning system meanly based on different types of media to impart education to the learners. Bangladesh Open University (BOU) offered education through open and distance learning system. There are two largest programs one is Secondary School Certificate (SSC) and another one is Higher Secondary Certificate (HSC) offered by BOU…

This article describes how the counseling center at Louisiana State University used the medium of television to explain what services are provided by the counseling center. (CG)

"An eminent doctor makes concrete suggestions to improve medical television." (Editor)

Describes a project designed to use television public service announcements to present basic nutrition concepts and the nutritional choices in the marketplace in a format that would reach the handicapped deaf and the nonhandicapped as well. (CT)

Discusses the potential uses of two major technological advances and their possible impact on print media. (AEA)

This study tested whether children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. (CH)

How institutional use of television for special communications is growing as organizations learn the economics and practicality of private, do-it-yourself video. (Author)

THIS IS THE SECOND PAPER RELEASED BY THE TECHNOLOGICAL DEVELOPMENT PROJECT DEALING WITH THE HISTORICAL BACKGROUND OF THE DEVELOPING INSTRUCTIONAL TECHNOLOGY IN AMERICAN EDUCATION. THE BASIS OF THE WORK PRESENTED HERE WAS THE L. PAUL SAETTLER'S DISSERTATION, "THE ORIGIN AND DEVELOPMENT OF AUDIOVISUAL COMMUNICATION IN EDUCATION"…

All courses in film and television offered in Canadian colleges and universities are collectively listed. Classification is by province and by institution. Courses are enumerated and described, and a source for further information provided. An alphabetical index of institutions also is included. The document is in both English and French. (SK)

Discussion of Chicago's closed circuit television which is used to show children various aspects of reality and present different opinions of famous people. (AF)

TWO APPROACHES TO EXTENDING THE EDUCATIONAL INFLUENCE OF TELECASTS ARE DISCUSSED. THE FIRST APPROACH TAKES OFF FROM THE TELEVISION BROADCAST, THE EFFECT OF WHICH CAN BE HEIGHTENED BY DIAL ACCESS LIBRARIES OF MAGNETIC TAPE RECORDINGS, OPEN LINE PROGRAMS, DISCUSSION GROUPS, SIMULATION OR GAMES, AND THE PUBLICIZING OF OTHER RESOURCES, ALL OF WHICH…

This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific…