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Baldwin, Thomas F. – 1968
Man seems unable to retain different information from different senses or channels simultaneously; one channel gains full attention. However, it is hypothesized that if the message elements arriving simultaneously from audio and visual channels are redundant, man will retain the information. An attempt was made to measure redundancy in the audio…
Descriptors: Audiovisual Aids, Audiovisual Instruction, Auditory Perception, Aural Learning