This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further…

Compares the visual and auditory processing factors of the Woodcock Johnson Tests of Cognitive Ability, Revised (WJR COG) and the visual and auditory memory factors of the Learning Efficiency Test, II (LET-II) among 120 college students. Results indicate two significant performance differences between the WJR COG and LET-II. (RJM)

This research compared the effects of a televised presentation and a picture book on children's recall of specific verbal and visual content using 48 third-grade students in Florida as subjects. The children were first stratified by sex and then randomly assigned to view the same story in either a picture book with audiotape or a televised…

This study examined whether the sources of information children use to substantiate story-based inferences are influenced by the medium of delivery. The 48 third grade students who acted as subjects were stratified by sex and randomly assigned to one of two media conditions; i.e., each child was presented an African folktale either (1) as a…

The study compared the effects of different verbal formats--visual (printed) and aural (recorded tape)--on the performance of 60 vocational high school boys (30 each of high and low reading abilities). Findings indicated high reading ability students performed significantly better; findings relating performance to verbal format were inconsistent.…

A study was conducted to (1) examine children's visual and auditory attention to, and comprehension of, narrated and nonnarrated versions of two television programs, and (2) test a measure of auditory attention in relation to visual attention and to comprehension of information presented with or without narration. Subjects, 117 five- and…

Groups of extrovert, ambivert, and introvert children, aged 8, saw pictures with a taped commentary about each. On an immediate recall test, extroverts recalled most if given the commentary before the picture, introverts did best when the picture came first, and ambiverts performed similarly in both conditions. (Author/SJL)

Vietnam veterans enrolled in special reading classes at a community college were the subjects in a comparison of the effects of presenting programed spelling materials by a visual and by an auditory approach. Two groups of 30 students each were randomly selected from 120 veterans enrolled in the special reading classes; during an eight-week…

THE VIEW THAT READING IS A ROTE, AUTOMATIC, CONDITIONED, NONMEANINGFUL PROCESS WHICH PRECEDES (THUS IS SEPARABLE FROM) COMPREHENSION IS CORROBORATED IN A TWO-PART INVESTIGATION. IN PART I, EVIDENCE IS PRESENTED TO SUPPORT THE POSITION THAT READING IS A NONMEANINGFUL PROCESS. IN PART II, A STUDY OF THE EFFICACY OF AN AUDITORY APPROACH TO…

Two experiments which compare the effectiveness of the auditory and visual elements in instructional films in order to study their relative contributions to learning are described in this paper. Two films dealing with aerodynamics were used in one experiment, and one film dealing with desert survival was used in the other. Multiple choice item…

Presents the results of a questionnaire (in appendix) that asked 1,388 students to identify their perceptual learning style preferences. Analyses of the questionnaires indicated that nonnative speakers' learning style preferences often differ significantly from those of native speakers. Many variables are related to differences in learning styles…

The techniques, procedures, and principal findings of 15 different experiments in a research program on interactive communication are summarized in this paper. Among the principal findings reported are that: problems are solved faster in communication modes that have a voice channel than in those that do not have a voice channel, modes of…