This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

A comparison was made of short- and long-term visual and auditory memory in relation to visual and auditory interference. The questions investigated were: (1) will interference be greater when it occurs in the same modality (auditory or visual) in which it was learned (i.e., similarity hypothesis), or (2) will interference be greater when it…

Describes study of undergraduates that was conducted to investigate the effect of quality and clarity of the photographic image on the recall of photographic content. The stylistic elements of photography are discussed; the subjects' information gathering modality is considered (i.e., whether visual, aural, or both); and results are analyzed. (9…