Descriptor
| Advertising | 1 |
| Aural Learning | 1 |
| Habit Formation | 1 |
| Language Processing | 1 |
| Learning Modalities | 1 |
| Listening Comprehension | 1 |
| Mass Instruction | 1 |
| Psycholinguistics | 1 |
| Radio | 1 |
| Recall (Psychology) | 1 |
| Redundancy | 1 |
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| Journal of Verbal Learning… | 1 |
Author
| Baddeley, A. D. | 1 |
| Bekerian, D. A. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Baddeley, A. D.; Bekerian, D. A. – Journal of Verbal Learning and Verbal Behavior, 1980
An investigation of a saturation advertising campaign to acquaint the public with changes in radio wavelengths showed that repeated presentation of material does not lead to learning unless appropriate encoding occurs. Such encoding will occur when subjects are allowed to use previously acquired learning strategies. (PMJ)
Descriptors: Advertising, Aural Learning, Habit Formation, Language Processing
