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Nagourney, Peter; Steiner, Susan Gilmore – College English, 1975
Descriptors: Anthologies, Authors, Editing, English
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Gardner, Weston D. – Journal of Biocommunication, 1979
Discusses the importance of increasing the level of participation and partnership of the illustrator with the author and publisher in textbook publishing. (CMV)
Descriptors: Artists, Authors, Cooperative Planning, Publishing Industry
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Kadushin, Charles – Change, 1979
Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)
Descriptors: Authors, Editing, Higher Education, Merchandising
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Broudy, Eric – Teachers College Record, 1975
This article looks at why educational publishers produce materials for children with a limited regard for children's interests. (CD)
Descriptors: Authors, Editing, Instructional Materials, Marketing