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Direct linkPalazesi, Louis Mark; Bower, Beverly L.; Schwartz, Robert A. – Journal of Marketing for Higher Education, 2008
The purpose of this study was to present a grounded theory that fills in gaps in the higher education literature on the concept of educational consumer value and perceptions that support consumer value. Specifically, this study focuses on the learning experiences of Baby Boomers (40-60 year old adults) as older adult students attending community…
Descriptors: Community Colleges, Consumer Economics, Baby Boomers, Student Recruitment
Palazesi, Louis Mark; Bower, Beverly L. – Community College Review, 2006
This study examines the value importance to baby boomers of the community college as a means to reinvent or modify self-view and how value importance influences intent to return to the college for further educational services. Understanding the reinvention-self-identity modification phenomenon can help institutions create more satisfying…
Descriptors: Baby Boomers, Two Year College Students, Community Colleges, Adult Education
